From Priscilla's upcoming book about P&G:
Oliver M. "Muff" Gale , Founder of Public Relations for Procter & Gamble in 1949
My friend, Oliver M. (Muff) Gale, founded the public relations department at P&G. A few weeks before he died in 2006 at age 97, he faxed me the following letter, which he wrote to his chief executive in 1949 to explain what this strange new thing called a public relations department is and what it should do. Its principles, just as true today, would help our country if they were understood.
Edwin L. Artzt, Chief Executive and Chairman of the Board, 1990-1995, The Procter & Gamble Company
Do the right thing
Retired CEO Ed Artzt had the reputation of being a tough, fiercely demanding boss. I asked him if he had experienced P&G’s do-the-right-thing philosophy as a young man coming up in the Company and if so, how? I also asked if he thought this is as key to P&G’s success as I do. Some might be surprised at how affected he was by P&G’s values. I expected a somewshat standard answer, but Artzt responded to my question with something which reminded me of a musical riff, his riff on integrity.